Top 5 Film & Television Apps Performance in Argentina Q3 2021

The third quarter of 2021 saw significant activity in the Film & Television app category in Argentina. Here’s a detailed look at the performance of the top 5 apps in this category.

HBO Max: Stream TV & Movies witnessed varying trends in its metrics. Weekly revenue peaked at around $24K in early July, then fluctuated between $12K and $17K for the rest of the quarter. Downloads started strong at 329K in late June but saw a decline, ending the quarter at approximately 71K. Active users for the app showed a general increase, starting at 318K and reaching around 540K by the end of September.

Disney+ experienced a steady performance. Weekly revenue hovered between $11K and $17K, with a notable increase to $17K towards the end of September. Downloads saw a consistent decline from 173K in late June to about 51K by the end of the quarter. Active users also showed a downward trend, starting at 1.4M and ending at approximately 1M.

Netflix maintained a relatively stable weekly revenue, ranging between $10K and $16K. Downloads fluctuated throughout the quarter, with a notable peak at 120K in late September. Active users for Netflix started at 4.8M and increased to over 5.3M by the end of the quarter.

Pluto TV: Watch & Stream Live did not generate any revenue during this period. Weekly downloads ranged from 58K to 100K, with a slight decline towards the end of the quarter. Active users showed a downward trend, starting at 461K and ending at approximately 375K.

Mi Movistar - Pensado para Vos also did not generate any revenue. Weekly downloads varied, peaking at 50K in late July and declining to around 36K by the end of September. Active users remained relatively stable, with a slight decrease from 818K to about 790K over the quarter.

For more detailed insights and data, visit Sensor Tower.